| What the product is built around | Customer conversations and the work they create across sales, support and operations. | A configurable sales CRM with modules, processes, analytics and a broad business-software ecosystem. |
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| WhatsApp and email | Shared team inboxes for WhatsApp and email, with owners, queues, priority, labels, follow-ups and response targets. | Zoho documents email, telephony, social, WhatsApp, Line, SMS and meetings as part of its omnichannel sales toolkit. Availability varies by edition and setup. |
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| Customer records | Contacts, companies, lists, tags, lifecycle fields, custom properties, CSV/XLSX imports and duplicate review. | A deeper configurable CRM data model with leads, contacts, accounts, deals, custom modules and edition-dependent controls. |
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| Deals and forecasting | Deal pipelines with work, board, table and forecast views, plus owners, notes, follow-ups and customer-linked tasks. | More mature sales-process, forecasting, territory and analytics options, with depth increasing by edition. |
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| Products and quotes | A product-and-service catalog plus quotes with revisions, approval, PDF or public delivery, customer response and follow-up. | Product, inventory, quote, CPQ and related commercial features vary by Zoho CRM edition and connected Zoho products. |
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| Campaigns | WhatsApp and email campaigns with selected audiences, scheduling, recipient states and channel-specific consent controls. | Mass email, cadences and campaign capabilities are available across Zoho CRM and the wider Zoho marketing stack, depending on edition. |
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| Automation and AI | Rules can react to message, contact, company, list, quote, email, deal and time events. AI helps with summaries, drafts, rewrites and suggestions; it is not presented as an autonomous agent. | Zoho offers workflows, cadences, process tools and Zia AI. The available automation and AI features depend on edition. |
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| Administration and ecosystem | Workspace roles, connected accounts, audit history and session controls. There is no Zoho-sized app suite or public marketplace. | Broader controls for modules, layouts, permissions, sandboxes, portals and territories, plus the Zoho app family and marketplace. |
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| How pricing works | Starter and Growth are priced per user in USD and INR. Each seat adds pooled campaign and automated-send capacity; individual conversations are included. Provider fees can be separate. | Per-user editions, including a limited free edition for up to three users. Features and limits rise by tier. |
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