Choose your audience.
Start with manual or smart contact lists. Use filters to narrow the group.
Campaigns
Give customers a reason to get in touch.
Share launches, offers, and updates through WhatsApp and email. Choose your audience, track the response, and follow up with interested customers.
CAMPAIGN IN ACTIONNew collection.
New collection.
New interest.
Next stepAssign the reply. Prepare the quote.
Illustrative campaign and customer response.The right audience
Reach the customers the message is for.
Start with your contact lists. Refine the audience and check who’s already received a promotion.
Check who can receive it.
Review exclusions, duplicates, invalid contact details, and unsubscribes before sending.
Avoid messaging too often.
Check recent and scheduled promotions on the same channel. Flagged contacts stay out unless your team reviews and includes them.
WhatsApp and email
The right message for the channel.
Use an approved WhatsApp template or design an email. Personalise the details and preview the message before sending.
WhatsApp and email are available today. More campaign channels are in development.
Before you send
Check the details. Choose the time.
Preview the message, review the audience, and decide when it should arrive.
Check before you send.
Review the sender, links, images, and personalised details. For email, send yourself a test to see what customers will receive.
Send now. Schedule for later.
Choose a date, time, and timezone. Adjust or cancel a scheduled campaign when plans change.
Get a second look with AI.
When enabled, AI reviews your WhatsApp template for unclear wording and missing or mismatched variables. Review its feedback before sending.
Campaign results
See how your campaign did.
Track delivery, see who responds, and find the follow-ups that need attention.
Check delivery.
See what was delivered and what failed. Review available reads, opens, and clicks.
See who responded.
Find the customers who replied and see which conversations still need attention.
Follow the customer’s progress.
For opportunity and accepted-quote goals, see whether recipients later progressed to a deal or accepted a quote.
Available metrics vary by channel. Later customer activity does not necessarily result from the campaign.
Customer follow-up
Turn replies into next steps.
See who’s waiting for an answer, assign the follow-up, and pick up the conversation with the customer’s deal in view.
See who needs a reply.
See which replies need attention, are being handled, or are complete. Open the conversation with the customer’s context.
Assign the follow-up.
Give a teammate the task and a due time. Keep it connected to the customer, conversation, and campaign.
Keep the deal moving.
Open the linked deal and quote to pick up the conversation with the offer in view.
Campaign learning
Make the next campaign better.
Set a goal. See how the campaign performed. Choose what to change next.
Choose your goal and when you’ll review the results.
EXAMPLE REVIEW FOCUS
Look at replies
Review the customers who replied and who still needs a response.
Give it time.
Choose when to review the campaign. Compare its results with recent campaigns where data is available.
See what needs attention.
Spot delivery gaps, unanswered replies, and overdue follow-ups.
Try something different.
Create a variation with a different message, audience, or send time. Compare results against the same goal.
Comparisons show useful trends when enough data is available. They aren’t controlled A/B tests.
FAQ
A few useful answers.
Yes. WhatsApp campaigns use templates approved by Meta. Personalise the supported fields within the approved template. WRKZY’s AI review provides advice before sending; it does not replace Meta’s template approval.
Yes. Style fonts, colours, images, tables, and links; add attachments and merge fields; and preview desktop and mobile layouts. Save campaign content as a template for another send.
WRKZY checks recent and scheduled promotional contact on the same channel. Affected contacts are excluded by default and rechecked before delivery, with an explicit review option to include them. Utility and authentication messages are exempt from this check.
Yes. Prepare campaigns for either channel in WRKZY. Each uses its own sender, message format, and delivery requirements. This does not imply an automatic sequence across both channels.
Use supported contact lists and audience filters, then review exclusions and the final sendable audience. Contacts appearing in multiple selected lists are counted once.
Yes. Map approved WhatsApp template variables to customer details. Email campaigns support merge variables, subject and preview text, images, links, and reusable templates.
Yes. Send now or choose a future time. Review the displayed timezone before scheduling. Supported schedule controls let you change or cancel a pending send.
When configured, WhatsApp AI review checks the approved message for clarity, audience fit, variable issues, and potential concerns before sending. Your team reviews the advice; it does not approve or send the campaign.
Review responders, open the customer conversation, and assign follow-up work. Follow-up tasks stay connected to the customer, conversation, and campaign.
You can create a variation from a source campaign and review the response comparison. These are directional comparisons, not controlled A/B tests or proof that a change caused the result.
Provider usage charges are separate. WhatsApp campaigns require the appropriate approved template and eligible recipients; email sending depends on your connected provider and sending setup.
Try Campaigns
Your next campaign.
Start it here.
Choose your audience, send your message, and follow up when customers respond.
Start free trial14-day Growth trial · No card required
WhatsApp and email provider fees are separate.