| Centre of the product | Customer conversations and the cross-team record, deal, quote and follow-up work they create. | Conversational marketing, sales and support, with WhatsApp and adjacent messaging channels at the centre. |
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| Channels | WhatsApp and email are the two current public channels, with shared team inboxes for both. | Current public packaging emphasizes WhatsApp and Instagram, with RCS and voice-related capabilities available in parts of the portfolio. |
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| Shared ownership | Queues, owners, priority, labels, follow-ups, response targets and linked customer or company context. | Shared Team Inbox, agent roles, chat assignment, notes, quick replies, chatbot routing and performance analytics, depending on plan. |
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| CRM and pipeline | Contacts, companies, lists, imports, duplicate handling and configurable deal pipelines with forecast and linked tasks. | WhatsApp-led contact and lead management, unified customer view, auto-assignment, tasks and a visual sales pipeline. |
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| Quotes and commerce | Product-and-service catalog and formal quotes with revisions, approval, PDF/public delivery, response and follow-up. | Deeper WhatsApp catalog, payment and commerce flows. The sales CRM page emphasizes closing and collecting inside the conversation. |
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| Campaigns | WhatsApp and email campaigns with selected audiences, scheduling, delivery state, email suppressions and responder follow-up. | Messaging-focused broadcasts, triggered campaigns, retries, forms, retargeting and channel analytics, with depth varying by plan. |
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| Automation and AI | Configured workflows across customer work plus reviewable summaries, drafts, rewrites and suggestions. No public autonomous-agent promise. | No-code chatbots, routing, marketing automation and optional WhatsApp AI agents, with usage and plan boundaries. |
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| Integrations and administration | Workspace roles, connected accounts, audit history, privacy controls and webhooks, without a large public marketplace. | Channel roles, APIs, webhooks and integrations for commerce, lead capture, calendars, payments and other messaging-led workflows. |
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| How pricing works | Per-user Starter and Growth in USD and INR with pooled campaign and automated-send capacity, plus Custom. Provider usage can be separate. | Plan subscription plus message-category costs and optional sales-agent, AI or channel capabilities. Limits differ by package. |
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