Work collection
Campaigns
Prepare approved WhatsApp and email outreach, validate audiences, and turn responses into owned follow-through.
Published guidance
9 guides
Understand the capability
Build the mental model, terminology, and decision boundaries before changing live work.
Understand WRKZY’s governed campaign lifecycle across WhatsApp and shared-inbox email, from audience evidence to delivery, response, and learning.
3 min read · Owner, Admin, MemberChoose WhatsApp or shared-inbox email using customer expectation, consent, message format, urgency, sender readiness, and follow-up needs.
3 min read · Owner, Admin, MemberComplete the work
Follow the product workflow, verify the resulting state, and leave a visible next action.
Build a WhatsApp campaign with an approved template, connected sender, eligible audience, mapped variables, media, outcome, and contact-pressure review.
3 min read · Owner, Admin, MemberBuild a shared-inbox email campaign with governed contact-list audience, subject and body, unsubscribe readiness, test sends, and final launch review.
3 min read · Owner, Admin, MemberMaintain channel-specific consent evidence, email unsubscribe and suppression controls, explicit exclusions, and respectful frequency governance.
3 min read · Owner, Admin, MemberInterpret campaign statuses and channel metrics, inspect recipient-level exceptions, assign responders, complete follow-up, and review the declared outcome.
3 min read · Owner, Admin, MemberDefine a campaign audience from lists, tags, custom fields, all contacts, or CSV; then reconcile matches, eligibility, exclusions, duplicates, and pressure.
3 min read · Owner, Admin, MemberTest campaign rendering and delivery, review the final recipient snapshot and safeguards, then schedule or confirm launch without duplicating sends.
3 min read · Owner, Admin, MemberOperate it well
Apply controls and habits that keep the capability useful as volume and responsibility grow.